A candid one-on-one conversation between Loisse Herger, Owner of O:live Hotels and Carla Campos, Principal of Tourism for Purpose, on what it has actually taken to build, operate, and scale independent hospitality in Puerto Rico.

From policy and capital to development, operations, and adaptive reuse, the discussion unpacks how Puerto Rico evolved from a select-service hotel market into a destination defined by experiential, design-forward hospitality and what it really means to develop projects while the ecosystem is still being built.

Designed for developers, owners, investors, operators, and suppliers, this session delivers real-world insights on navigating complexity, unlocking opportunity, and building viable hospitality businesses in an emerging market - straight from two executives who have been in it from the beginning.